Jules&Maddy

We are a mother-daughter duo who put their heart into everything we do. Our mission is to spread loving messages and create everyday products that feel like a reminder that you are good enough and that you should prioritize and pamper yourself ❤️

It all started as a loving idea between mother and daughter - Louise and Sophie. We both missed products with meaning. Not just pretty things, but something that could remind ourselves and others around us that we are enough, exactly as we are. Jules&Maddy is our way of spreading a little self-love into the world🤍

Because we have felt what it feels like to forget about yourself. To live up to other people's expectations, to struggle with low self-esteem and the mental pressure that everyday life can bring. We want to create a space (and some products) that feels like a loving reminder to take care of yourself🤍

The name is inspired by our family. Jules and Maddy are both nicknames for two of Louise's daughters and Sophie's sisters. They are two individuals who both have unique hearts and have taught us how important it is to see the strength in vulnerability and diversity. The name therefore carries a lot of love with it💌

We choose with our hearts. Every item in the shop is either handpicked, designed, created or put together by us, and everything should feel 'right' - both aesthetically and in terms of value. We often ask our followers for advice, and we love creating together with you💭

We are not just a brand. We are a movement. A loving club for you who...

🌸 Romanticizes the little things in life

💌 Trying to be a little gentler with yourself

☕ Love slow mornings and self-care Sundays

💭 Know that self-care is more than bath salts and tea (self. we love it too)

At Jules&Maddy, we believe that self-love grows when we share it. That's why we create products that feel like a hug - and a community that feels like home.

Follow @Julesandmaddy.dk

Capture us in your photos and share your thoughts, ideas and little everyday moments with us.

There are no expectations here. Just space for you. Just as you are💗