Welcome to Jules&Maddy – where comfort meets inspiration. We believe that fashion is more than just clothes; it is a reflection of who you are and how you feel. Our mission is simple: we want to create comfortable, stylish clothes that promote mental well-being and inspire a daily life filled with positivity.

At Jules&Maddy, we understand the importance of a good mentality. That's why we design and sell hoodies, sweatshirts and other accessories with meaningful, uplifting messages that support the importance of self-love, mindfulness and resilience. Whether you're wearing one of our hoodies or writing your thoughts down in one of our notebooks, we're here to remind you that you matter and that taking care of yourself and your mental health is just as important as anything else in life.

The name behind Jules&Maddy is inspired by our two daughters/sisters. Jules is the nickname of our creative soul, Julie, who lives with ADHD and autism, whose unique perspective and boundless imagination and creativity drive our passion for this business. She finds peace, joy and tranquility in her own creations, and her ability to see the world differently is the source of inspiration for everything we do. Maddy is our energetic, sweet Mathilde, who takes the concept of 'self-love' to whole new heights. She understands how to see herself as an important priority, but her attention and love for everyone around her never goes unnoticed, and we admire the balance between her own interest, as well as the well-being of everyone else. Together they form the balance between creativity and love, making them the heart and soul of Jules&Maddy.

We are more than just a brand – we are a community. A place where you can find comfort, peace, support and, most importantly, reminders to always prioritize yourself and your mental well-being. Together, we can make the conversation around mental health more relevant in society - one hoodie at a time.

Thank you for being a part of Jules&Maddy's journey. We hope our products inspire you to embrace your very best self and feel good – both inside and out.